Thank-you for your replies. The magneto was rebuilt a few years ago and when we mounted it in the bike it was carefully timed with both cylinder heads off. Now it has only run less than an hour since newly rebuilt, and since the rear cylinder wasn't firing with the spark advanced, I pulled the rear head and found the BTDC value listed above.
BUT...(and this is a new discovery) I went back to the invoice for the magneto rebuilding and found the note on the invoice stating "clockwise" rotation. I'll be contacting the rebuilder tomorrow, perhaps the magneto is set up for clockwise rotation???
Hard to wrap my head around how a magneto set up for clockwise rotation might behave when it is run in an anti-clockwise rotation. I'll report back after I discuss this with him!